How to start a campaign

organising starting Oct 06, 2020

by Amanda Walters - Director at the Centre for Progressive Change

Initiating a campaign can feel like a daunting task! It can be hard to know where to start, and it can feel like there is a lot to do.

However, through my own Organising, and researching organisations that win campaigns, I have seen that there is a tried and tested formula for starting an effective campaign. Below you can see the steps that the best Organisers out there follow and a brief breakdown of each step.

 

 

Power Structure Analysis

A Power Structure Analysis is a tool that allows you to see how much power those that have a stake in the fight have. It is key in order to design an effective strategy so that you can build your power and influence those that will be making the decision on your issue.

Identifying Leaders

In order to win a campaign you need to have a mass of people in your community or workplace with you. Otherwise decision makers, such as politicians, can decide...

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